The new Captain America movie will be losing its patriotic reference when it’s released in South Korea, Russia, and the Ukraine later this year.
After completing market research into brand recognition and cultural awareness, Marvel decided that Captain America: The First Avenger will be known simply as The First Avenger upon its international release.
Insiders tell The Los Angeles Times that the studio was overwhelmingly happy about the results of the research and were “pleasantly surprised” that the title wouldn’t need to be changed in even more countries.
“He wants to serve his country, but he’s not this sort of jingoistic American flag-waver,” says First Avenger director Joe Johnston. “He’s just a good person. We make a point of that in the script: Don’t change who you are once you go from Steve Rogers to this super-soldier; you have to stay who you are inside, that’s really what’s important more than your strength and everything. It’ll be interesting and fun to put a different spin on the character and one that the fans are really going to appreciate … the idea that this is not about America so much as it is about the spirit of doing the right thing. It’s an international cast and an international story. It’s about what makes America great and what make the rest of the world great too.”
The film, which stars Chris Evans in the title role, will be released in Stateside on July 22.