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“Avatar” Re-Release August 2010

Avatar’s on its way back to the big screen — and it’s eight minutes longer — will you watch it again? On Thursday, 20th Century FOX announced that James Cameron’s record-breaking fantasy epic Avatar will be re-released in theaters at the end of next month.“Since – and largely as of result of – Avatar’s release […]

Avatar’s on its way back to the big screen — and it’s eight minutes longer — will you watch it again?

On Thursday, 20th Century FOX announced that James Cameron’s record-breaking fantasy epic Avatar will be re-released in theaters at the end of next month.

“Since – and largely as of result of – Avatar’s release last December, the number of available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D, as well as fans that want to return to Pandora again, will now have that opportunity,” the studio said in a statement.

The limited engagement has been dubbed Avatar: Special Edition and will be shown only in Digital-3D and IMAX 3D theaters.

“Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we’re making that possible. ‘Avatar: Special Edition’ will be exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action scenes. Whether you already love the movie, or you’ve never seen it, with this special edition, you’ll be seeing it like never before,” Cameron excitedly explained.

The sci-fi blockbuster will open in theaters across the US, UK, Australia, and Russia on Aug. 27 before launching September reruns in Belgium, Spain, South Korea, and Argentina. Japan will be able to see Avatar: Special Edition in October.

Avatar’s worldwide box office gross stands at $2.7 billion, just ahead of Cameron’s previous record holder, 1997’s Titanic.


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