Star Plus programs will be now seen under a new logo on the TV screen. The channel launched the new logo, the Ruby Star at Star Pariwaar Awards last night. A new programming Rishta Wahi, Soch Nayi also was started on the night.
While launching the logo, Uday Shankar, CEO, Star India Pvt Ltd, said that.’ It gives men great pleasure to announce the brand refresh. This is the first time in the history of television brands in India that a refresh has happened in such depth of detail, permeating to the core of its business.
The channel celebrates the women and her family and the nayi soch will reflect in every of its programs in terms of creating the content and or brand for advertisers, he said.