Ormax Media’s Moviescope predicts the opening assuming a trouble free release across 1200 cinemas.
BestMediaInfo Bureau | Delhi | August 11, 2011
As per Ormax Media’s Moviescope predictive model, Prakash Jha’s Aarakshan is expected to have a nett weekend opening of Rs. 17 Crores, assuming a trouble free release across 1200 cinemas.
Considering the scale of the film it’s an average to good opening. Prakash Jha’s last film released on the same subject - Rajneeti, released across 1356 cinemas last year with an opening weekend of Rs. 33.75 Crores. However, Raajneeti had a much bigger starcast, including Ajay Devgan, Ranbir Kapoor and Katrina Kaif.
Moviescope is a Film Research Engine designed to take care of all the needs of a producer. This includes four components – Ad Pre-Test, Film Pre-Test, Awareness Tracking (Cinematix) and Exit Polls.
Using consumer data on various parameters, Moviescope can predict the opening weekend collections of a film a week before its release, and the Lifetime Box Office (LBO) within three days of release.