Alexander McQueen’s fashion label is thinking of suing Cadbury over an advert, which is said to resemble the tragic designer’s famous Kate Moss hologram.
The hologram was co-created in 2006 by the late designer and filmmaker Baillie Walsh, who was recruited by advertising company Fallon to direct the Flake ad.
Alexander McQueen Company’ spokesperson has confirmed the news.
“We are seeking legal advice,” The Daily Star quoted the spokesperson as saying.
But Cadbury bosses have denied claims of imitation.
“This is about Baillie Walsh’’s work. It was his house style that attracted us rather than any previous work he had done. The Alexander McQueen show is not relevant. His previous work was one of many of our visual references but not the only one. We would not accept the charge of imitation,” said a rep for the company.