This ninth track of CIL was conducted in October 2011, with a sample size of 3477 respondents in six cities
BestMediaInfo Bureau | Delhi | November 18, 2011:
According to the ninth edition of Ormax Media’s quarterly study Characters India Loves (CIL), Amitabh Bachchan (Kaun Banega Crorepati) and Ram Kapoor (Bade Achhe Lagte Hain) are the most favourite non-fiction and fiction characters on television respectively.
This ninth track of CIL was conducted in October 2011, with a sample size of 3477 respondents in six cities – Mumbai, Delhi, Ahmedabad, Lucknow, Indore & Jalandhar, in the 15-44 years age group.
Amitabh Bachchan leads the non-fiction popularity list with a staggering 57% share. A very successful season of his show Kaun Banega Crorepati (Sony) ended this week.
Ram Kapoor leads with 12% share in a more fragmented fiction category, ahead of past leaders like Anandi (Balika Vadhu) and Jethalal (Taarak Mehta Ka Ooltah Chashma), as well as Priya, his wife in Bade Achhe Lagte Hain.
The CIL report is available to subcription to broadcasters, advertisers and media agencies.