The Hills are alive with the sounds of new beginnings: Audrina Patridge, of MTV fame, stars in the Autumn/Winter 2010-11 marketing campaign for popular junior’s brand Bongo.
Beginning this fall, Bongo apparel and accessories, first made famous with a booty-hugging line of blues launched in the 1980s’, will go on sale exclusively at Sears and Kmart stores in the United States. The new deal comes with a new face for the brand. The Into The Blue 2 star is overjoyed to follow in the denim-clad footsteps of former modern-day Bongo babes — including Kim Kardashian, Nicole Richie, Rachel Bilson, and even nemesis Kristin Cavallari. Patridge’s newest gig couldn’t come at a better time. The sun will set on her television docu-soap The Hills after six seasons this Tuesday night @ 10PM.
“I am thrilled to be working with Bongo as the brand is being re-launched at Sears and Kmart this fall! Generations of women, including my mom and sisters, have loved this iconic brand, and it’s exciting to be a part of something that is so classically cool, American.”
Audrina’s campaign was photographed earlier this summer by renowned fashion shutterbug Tony Duran at Smashbox Studios in New York City. Keep your eyes peeled, Crunchers. The national campaign will debut on the pages of fashion, lifestyle, and entertainment magazines, such as Teen Vogue, Seventeen and Cosmopolitan, this September.