The agency won the integrated media mandate for the first professional Kabaddi League in the world in a multi-agency pitch. The account is estimated to be upwards of Rs 30 crore
BestMediaInfo Bureau | Delhi | September 5, 2014
On the heels of retaining the prestigious MTS India media business, it is yet another integrated media win for Havas Media India. The agency has been awarded the integrated media mandate for World Kabaddi League (WKL), the first professional Kabaddi League in the world, in a multi-agency pitch. The account is estimated to be worth upwards of Rs 30 crore.
WKL is an initiative to raise the level and profile of Kabaddi by professionalising the sport. It aims to give a chance to experienced players as well as upcoming talent from various countries to come on one platform and play to win.
Raman Raheja, CEO, World Kabaddi League, said, “We are a young and dynamic organisation looking to scale Kabaddi to new heights on a global platform. Havas Media understood this. They have scale, the thought leadership and experience, were transparent and displayed tremendous passion. We know they are the people to partner with to achieve our goals.”
Commenting on the association, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “We are honoured that WKL has chosen us as their partners to further their business objectives. It has been a good year at Havas Media with strong integrated media new business wins. Our digital at core approach has paid off big dividents and impressed clients.”
“WKL is a great brand with a huge potential. This win is another feather in our cap proving that Havas Media is the ‘go to’ agency for integrated media. We will provide meaningful solutions to achieve WKL’s goals and look forward to a long business relationship,” said Mohit Joshi, Managing Director, Havas Media India.
Havas Media recently won the integrated media mandate of MTS India, Yepme.com and the digital mandates for Xolo mobile.