The agency won the media investment duties following a multi-agency pitch. The account will be handled by the Maxus Mumbai office
BestMediaInfo Bureau | Mumbai | December 11, 2013
Maxus India has been appointed agency on record (AOR) for Ruchi Soya (Popular Division), including brands Mahakosh, Sunrich and Ruchi Gold. It won the media investment duties following a multi-agency pitch for Ruchi Soya’s edible oils business. The account will be handled by the Maxus Mumbai office and will be headed by Mangesh Korgaonkar.
Alok Mahajan, Head of Marketing, Ruchi Soya Industries, said, “We are extremely excited to work with Maxus India, one of the fastest growing media agencies in the world. We were impressed with their clear vision on our business, their thought leadership and above all, their enthusiasm to partner with us in our journey towards becoming a truly world class consumer brand. We hope to have a long association with the agency.”
Commenting on the new business acquisition, Kartik Sharma, Managing Partner, Maxus, said, “We are delighted to come on board as an AOR for Ruchi Soya. To be able to work with one of the leading FMCG companies in India, with a turnover of over Rs 26,000 crore, is a great opportunity. We hope to partner with the company on their ambitious expansion journey.”
Ruchi Soya is India’s number one cooking oil and soya food maker and marketer. The company is an integrated player – from farm to fork. With its brands like Mahakosh, Sunrich, Ruchi Gold and Nutrela, it has emerged as India’s largest player in the edible oils business. Ruchi Soya has secured access to oil palm plantations in India and other key regions of the world. It is also the highest exporter of soya meal, lecithin and other food ingredients from India.
2013 has been a momentous year for Maxus India. The agency was retained as AOR for L’Oreal and had several new business wins including Tata Tea, Redbus and Musafir.com.