McCann is the only Indian agency to bag Gold Pencils at this year’s One Show awards. It had already won 2 Silver Pencils

BestMediaInfo Bureau | Delhi | May 10, 2014

McCann India has won 4 Gold Pencils at the prestigious the 41st Annual One Show Awards, a worldwide competition celebrating the year’s best in advertising, design, interactive, branded entertainment and intellectual property and products. The One Show Awards were held in New York last evening.

The agency had already won 2 Silver Pencils.

McCann won three Gold Pencils for the ‘Authors Headphones’ campaign for Penguin India. The fourth Gold was won for the ‘Share My Dabba’ campaign for the Happy Life Welfare & Dabbawala Foundation.

Prasoon-Joshi-newPrasoon Joshi, Chairman, CEO and Chief Creative officer of McCann India, said, “One Show is a very prestigious show and winning 4 Gold Pencils is really rare. We at McCann will cherish it for sure. I thank One Show on behalf of the entire team for this honour.”

McCann India’s Gold Pencils:

One Show – Advertising

Full Page or Spread – Campaign – Penguin Group (India) – Author Headphones – Gold

Art Direction – Single or Campaign – Penguin Group (India) – Author Headphones – Gold

Full Page or Spread – Single – Penguin Group (India) – Mark Twain – Gold

OneShow – Design

Designer Initiated – Happy Life Welfare & Dabbawala Foundation – Share My Dabba – Gold

McCann’s other awards were:

Advertising:

Posters – Single – Penguin Group (India) – William Shakespeare – Silver

Posters – Single – Penguin Group (India) – Mark Twain – Silver

Merit

Full Page or Spread – Single – Penguin Group (India) – Oscar Wilde

Posters – Single – Penguin Group India) – Oscar Wilde

Posters – Single – Premier Tissues India – Cat

P.O.P. and In-store – Campaign – Premier Tissues India – Origami

Full Page or Spread – Campaign – Yatra Online India – Shoelace Monuments

Design – Merit

Photography – Single or Series – Happy Life Welfare & Dabbawala Foundation – Share My Dabba

William-Shakespeare Oscar-Wilde

Mark-Twain-new

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