McCann, JWT and Ogilvy get four shortlists each across these categories; BBH and 22Feet Tribal Worldwide has one shortlist each  

BestMediaInfo Bureau | Delhi | June 17, 2014

Radio Lions Jury e1402991009652 Cannes Lions 2014: India secures 14 shortlists in Radio, Design & Cyber

Radio Lions Jury. Click on the image to enlarge.

India continues to get shortlists at Cannes as the Festival moves forward. With 14 shortlists in Design, Radio and Cyber, Indian agencies have much to hope for as the final winners in the categories are announced tomorrow, June 18. In the three categories combined, Ogilvy, JWT and McCann have secured four shortlists each. BBH and 22Feet Tribal Worldwide has one shortlist each as well.

Out of 146 shortlists worldwide in Radio, India has secured three. Incidentally, India had sent 24 entries in the category. McCann India’s work for Yatra.com – ‘The Finder’ – has got shortlisted. Mumbai Police’s ‘Train’ campaign by O&M is the second shortlist in the category. The third shortlist was secured by JWT India’s ‘Police Station’ campaign for Mukti Foundation.

In the Design category, India has come through with five shortlists from a total of 92 entries sent. There are 248 shortlists globally.

McCann leads the Design shortlists with three entries for Big Babol – ‘Mango’, ‘Pear’ and ‘Tangerine’. Operation Smile India’s Cleft Awareness campaign, designed by O&M also received a shortlist. The campaign icon sad Cannes Lions 2014: India secures 14 shortlists in Radio, Design & Cyber to:) or ‘Cleft to Smile’ has been a national favourite at many award shows. The fifth shortlist was Child Rights and You (CRY)’s ‘Vote for Child Rights’ campaign by BBH India.

In Cyber, there were 311 shortlists. India, after having sent 64 entries, has secured six shortlists in the category. In this category the agency leading the shortlist tally is JWT India with three. All three shortlists are for their campaign ‘Make every yard count’ for Nike.

O&M has secured two shortlists in the Cyber category. The first is for the popular ‘Google Reunion’ campaign, while the second is for Akanksha Foundation’s ‘Message Barter’ campaign. The final shortlist in this category is for Tata Global Beverages’ ‘Push the Pin’ campaign by 22Feet Tribal worldwide.

Indian shortlists in Design, Radio and Cyber categories:

Campaign Client Entrant Company

Radio

The Finder Yatra.Com Mccann Worldgroup India Mumbai
TRAIN Mumbai Police Ogilvy & Mather India Mumbai
Police Station Mukti Foundation Jwt India Mumbai

Design

Vote For Child Rights Child Rights And You (Cry) Bbh Communications India Mumbai
Mango Perfetti Van Melle Mccann Worldgroup India Mumbai
Pear Perfetti Van Melle Mccann Worldgroup India Mumbai
Tangerine Perfetti Van Melle Mccann Worldgroup India Mumbai
:{To:) Clefttosmile Operation Smile India Ogilvy & Mather India Mumbai

Cyber

Google ‘Reunion’ Google, India Ogilvy & Mather India Mumbai
Make Every Yard Count Nike Jwt India Mumbai
Make Every Yard Count Nike Jwt India Mumbai
Message Barter The Akanksha Foundation Ogilvy & Mather India Mumbai
Make Every Yard Count Nike Jwt India Mumbai
PUSH THE PIN TATA GLOBAL BEVERAGES LIMITED 22FEET TRIBAL WORLDWIDE Bangalore

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