Indian agencies notched up a total of 27 Lions and a Lions Health this year, against 34 Lions in 2013. As for Gold Lions, the tally this time was a meagre 5 against 8 last year

BestMediaInfo Bureau | Delhi | June 23, 2014

Cannes Lions 2014 Cannes Lions 2014: Poor outing as Indian tally takes a beating

As the curtains came down on the 61st Cannes Lions Festival on Sunday, it became clear that it was not a great outing for Indian agencies this time compared to last year. India notched up a total of 27 Lions – and a Lions Health Bronze for Havas Worldwide India – this year, against 34 Lions in 2013.

As for Gold Lions, while Indian agencies brought back 8 last year, this year’s tally was a meagre 5.

And there was no Grand Prix.

Taproot and McCann drew a blank this year in Gold Lions. In Cannes Lions 2013, Taproot had brought glory with 4 Gold Lions, while McCann had picked up 2. The Gold Lions this year are being carted back to the country by PHD India with 2, and one each by Grey India, Ogilvy and Lowe & Partners. Grey and Ogilvy had bagged one Gold Lion each last year too.

Agency-wise Indian tally:

Agency Gold Silver Bronze Total
JWT India

4

4

8

Grey

1

1

Ogilvy

1

1

4

6

McCann

4

3

7

PHD India

2

2

Lowe and Partners

1

1

2

Havas

1

1

5

9

13

27

Indian tally category-wise:

Category Gold Silver Bronze Total
Branded Content & Entertainment

2

1

3

Creative Effectiveness - - - -
Cyber -

1

3

4

Design

1

-

1

2

Direct -

2

-

2

Film - -

1

1

Film Craft -

1

-

1

Innovation - - - -
Media

2

-

1

3

Mobile

1

- -

1

Outdoor -

2

2

4

PR -

1

3

4

Press

1

1

2

Product Design - - - -
Promo & Activation - - - -
Radio - - - -
Titanium & Integrated - - - -
Total

27

India’s performance at Cannes Lions since 2010:

Metal

2014

2013 2012 2011 2010
Gold

5

8 3 3 3
Silver

9

6 3 10 6
Bronze

13

20 8 10 8
Creative effectiveness Nil Nil Nil 1 No such category
Total 34 14 24 17

Details of Indian wins in 2014:

Campaign Brand Agency Medial Category
Make Every Yard Count Nike JWT India Silver  Lion Branded Content & Entertainment
Make Every Yard Count Nike JWT India Silver  Lion Branded Content & Entertainment
The Kan Khajura Station Unilever India Lowe And Partners Worldwide Bronze Lion Branded Content & Entertainment
Make Every Yard Count Nike JWT India Bronze Lion Film
Make Every Yard Count Nike JWT India Silver  Lion Film Craft
Make Every Yard Count Nike JWT India Silver  Lion Cyber
Make Every Yard Count Nike JWT India Bronze Lion Cyber
Make Every Yard Count Nike JWT India Bronze Lion Cyber
Message Barter The Akanksha Foundation Ogilvy Bronze Lion Cyber
:{To:) Clefttosmile Operation Smile India Ogilvy Gold Design
Mango, Pear, Tangarine Perfetti Van Melle McCann Bronze Lion Design
Share My Dabba Happy Life Welfare & Dabbawala Foundation McCann Silver  Lion Direct
Share My Dabba Happy Life Welfare & Dabbawala Foundation McCann Silver  Lion Direct
Kan Khajura Tesan Hindustan Unilever PHD India Gold Media
Kan Khajura Tesan Hindustan Unilever PHD India Gold Media
Message Barter The Akanksha Foundation Ogilvy Bronze Lion Media
The Kan Khajura Station Unilever India Lowe And Partners Worldwide Gold Mobile
Mango, Pear, Tangarine Perfetti Van Melle McCann Silver  Lion Outdoor
Mango, Pear, Tangarine Perfetti Van Melle McCann Silver  Lion Outdoor
Cat, Bear, Camel Premier Tissues Mccann Bronze Lion Outdoor
Cat, Bear, Camel Premier Tissues McCann Bronze Lion Outdoor
Google ‘Reunion’ Google India Ogilvy Silver  Lion PR
Google ‘Reunion’ Google India Ogilvy Bronze Lion PR
No Child Brides Child Survival India Havas Worldwide India Bronze Lion PR
Message Barter The Akanksha Foundation Ogilvy Bronze Lion PR
Choo-Choo, Remote Control, Camera Duracell Grey Gold Press
House, Antique Store, Music Store Godrej JWT India Bronze Lion Press

 

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