Category: General


Hitherto ruled by AXN and Zee Café, the English entertainment genre is seeing Star emerge as a formidable player with channels such as STAR World SD, HD, FX, Fox Crime and Star World Premiere HD garnering considerable share of eyeballs

Sarmistha Neogy | Mumbai | September 16, 2014

english gecs Crime, cops, thrillers: English General Entertainment space turns red hot

Over the years, the English GEC space in India has seen a lot of action –… Continue reading Crime, cops, thrillers: English General Entertainment space turns red hot

Some of the other speakers on the final day of Kyoorius Designyatra were Mat Heinl, Todd Rovak, Ivan Chermayeff and Ajaz Ahmed

Sarmistha Neogy | Goa | September 15, 2014

rice code KDY 2014: Morihiko Hasebe blends creativity with mathematics

Click on the image to watch the Video.

The final day, Saturday, September 13, sessions of Kyoorius Designyatra saw audiences in large numbers despite the late night parties the previous evening… Continue reading KDY 2014: Morihiko Hasebe blends creativity with mathematics

Maxus’s case study on Tata Sky + HD targeted users who were aware of the product but never found an inherent need to own it

Sarmistha Neogy | Mumbai | September 12, 2014

8 PM Match Vs 8 PM Traffic Emvies 2014: 8 PM Match Vs 8 PM Traffic

Click on the image to watch the Video.

The case study named ‘8PM Match Vs 8PM Traffic’ by Maxus for Tata Sky + HD has been shortlisted in… Continue reading Emvies 2014: 8 PM Match Vs 8 PM Traffic

‘Dare to Dance’ opens at 4.5 TVM to become the second most watched show of the weekend. Sony’s new weekday show ‘Hum Hain Na’ opens at 3.2 TVM in Week 36 of TAM 2014

BestMediaInfo Bureau | Delhi | September 12, 2014

gecs logos GEC Watch: Life OK’s ‘Dare to Dance’ opens on strong note

According to data sourced from TAM subscribers for Week 36 of TAM 2014 (August 31 – September 6) for CS 4+, HSM… Continue reading GEC Watch: Life OK’s ‘Dare to Dance’ opens on strong note

The account is estimated to be upwards of Rs 20 crore and will be handled out of Havas Media’s Mumbai office

BestMediaInfo Bureau | Mumbai | September 11, 2014

havas media india logo News Flash: Havas Media wins Borosil’s media mandate

Havas Media India has won the integrated media duties of Borosil Glass Works in a multi-agency pitch. The account is estimated to be upwards of Rs 20 crore and will be handled out of Havas… Continue reading News Flash: Havas Media wins Borosil’s media mandate