We wonder if these will give Ronaldo an unfair advantage at the World Cup?

Soccer beefcake Cristiano Ronaldo — who is presently representing Portugal in the 2010 FIFA World Cup — is stripping down to his skivvies as the face and crotch of Emporio Armani’s Fall/Winter 2010-2011 jeans and underwear advertising campaign.

The ads were shot on location in Madrid by acclaimed snapping duo Mert Alas and Marcus Piggot. Be on the lookout for the sportsman’s eagerly-anticipated new Armani ads to debut online and on billboards internationally next month.

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