The market of electronic reading devices is growing rapidly and so is the price war. The national bookseller, Barnes & Noble, has said on Monday that it will reduce price of Nook e-reader from $259 to $199. The e-reader was launched six months back. The company also has announced that it will introduce a new version of the e-book, which will connect to the Internet over Wi-Fi networks. It will be sold for $149.
Then, Amaxon.com reduced its Kindle e-reader price below the Nook and tagged it at $189 from $259. These price-cuts of e-readers are the result of tough competition from Apple’s iPad, which is priced at $500 at the lower end but can perform a range of functions with color display as against a monochrome screen of the e-book readers.
So it was natural that price of e-book had to come down, as threat from Apple and other tablet makers was looming large. There are reports that e-book sellers such as Amazon and Barnes & Noble had sold the books at loss to win the customers. Apple’s chief executive has said that its iPad owners had downloaded over five million books in past two months. It was due to such competition that the price war between the rival digital books makers has started