Discovery Channel has revealed the dates and early line-up for its wildly (get it? GET IT?) popular Shark Week, the network’s almost 30-year-old annual summertime event.

Shark Week 2014 will kick off on Discovery Sunday, August 10, and will continue all week long with new programming during primetime followed each night by the hourlong special Shark After Dark, airing live at 11 p.m., featuring shark experts and celebrity guests (last year’s included Tara Reid and Dominic Monaghan) breaking down the evening’s events.

Following up on last year’s most-watched Shark Week ever, this summer the network scuba-suits have assembled a lineup that includes:

-Air Jaws: Finding Colossus, which tracks down South Africa’s most notorious shark Colossus, also featured in 2012′s Air Jaws Apocalypse

-I Escaped Jaws, which showcases shark attacks caught on film plus interviews with the survivors

-Alien Sharks: Return to the Abyss, which hunts for wild and rare sharks in deep, deep water

Discovery is also teasing a closer look at two types of unusual sharks—mutant sharks and sharks that glow in the dark—as well as Hawaiian Tiger sharks and a glimpse into a scary breed lurking on the Florida coastline.

No word on whether we’ll get a reprise of this fantastic commercial from last year:

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