Harry Potter star Emma Watson will no longer represent British fashion house Burberry.

The bosses have replaced the 20-year-old actress with ‘Transformers’ star Rosie Huntington-Whiteley after a year.

Watson has been phased out for the autumn and winter collection and the new ads feature Brit Rosie, 23.

Emma, who plays Hermione in the Harry Potter series, boosted Burberry’s sales.

“Emma was a huge success. Everyone expected her to be used again,” The Sun quoted an insider as saying.

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