So that’s what’s happened to all our lost socks! On Friday night at New York Fashion Week, Toni Braxton helped unveil a custom dress made entirely of socks, designed by Project Runway All Stars’ Michael Costello. The gown is the centerpiece of the “SheKnows Where the Other Sock Went” campaign, an initiative from SheKnows.com to raise money for charity.
“When SheKnows called me … I was all over it,” Costello says. “I love a challenge, and I just thought it was something that could be totally cool.”
Using more than 700 single socks, Costello created a one-shoulder gown for Braxton, which she debuted at Friday night’s bash and wears in an advertising campaign, shot by noted fashion photographer Nigel Barker. The dress will go up for auction this spring, with proceeds benefiting Autism Speaks, the world’s largest autism and science advocacy organization. It’s also a cause close to Braxton’s heart: the singer’s youngest son was diagnosed in 2003 and she serves as a spokeswoman for the group. To learn more, and to see Costello in action, visit wherestheothersock.sheknows.com.
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