Colors and SAB TV add more viewers in Week 24 of TAM 2014 whereas all other GECs lose eyeballs

BestMediaInfo Bureau | Delhi | June 19, 2014

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After two weeks at No. 4, Colors has bounced back to No. 3 position in Week 24 of TAM 2014. Besides Colors, SAB TV was the only other channel to add more viewers this week; all other Hindi general entertainment channels lost eyeballs.

According to data sourced from TAM subscribers for Week 24 of TAM 2014 (June 8 – June 14) for CS 4+, HSM markets, Star Plus dropped further but retained the top position. Zee TV too witnessed decline in viewership. Colors returned to No. 3 pushing Life OK at No. 4. Sony and SAB TV remained at No. 5 and No. 6, respectively.

Star Plus’ gross viewership dropped further to 626 GTVMs with a relative share of 27.53% (last week 647 TVM with 27.83% relative share).

Zee TV too witnessed marginal decline in its viewership and recorded 376 GTVM in Week 23. The channel had a relative share of 16.53% (last week 383 TVM and 16.47% relative share).

Colors jumped to No. 3 position by adding 16 TVM to its gross viewership this week. The channels recorded 366 GTVM with a relative share of 16.09%. (last week 350 TVM with 15.05% relative share).

Life OK lost maximum eyeballs this week and dropped to 319 GTVM. The channel recorded a relative share of 14.03% (last week 371 TVM and 15.96%).

Sony also witnessed a decline in its gross viewership and dropped to 300 GTVM with a relative share of 13.19%. (last week 313 TVM and 13.46% relative share).

SAB TV gained this week and grew to 287 TVM with a relative share of 12.62% (last week 261 TVM and 11.23% relative share).

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)

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