Riding on the television premiere of Krrish 3, Sony climbs one position. SAB TV witnesses sharp decline in Week 13 of TAM 2014
BestMediaInfo Bureau | Delhi | April 4, 2014
Week 13 of TAM 2014 witnessed Sony adding maximum viewership on the back of television premiere of Krrish 3. The channel also climbed one position up by overtaking SAB TV. Star Plus was another channel to add viewership this week that also widened the lead margin to more than 200 TVM over the nearest competition.
According to data sourced from TAM subscribers for Week 13 of TAM 2014 (March 23 – March 29) for CS 4+, HSM markets, Star Plus strengthened its leadership while next three channels – Zee TV, Colors and Life OK – recorded decline in their viewership. Sony rose to No. 5 position as SAB lost maximum viewership and slipped to No. 6.
Star Plus recovered its viewership up to some extent this week and widened its lead over Zee TV by 226 TVM. The channel fetched a GVTM of 687 TVM with a relative share of 26.34% (last week 649 TVM with 24.57% relative share).
Decline in the viewership of Zee TV continued in the fourth consecutive week as it lost further 28 TVM in gross viewership. The channel recorded a GTVM of 461 and a relative share of 17.68% (last week 489 TVM with 18.52% relative share).
Colors too lost a few eyeballs and recorded 454 GTVM with a relative share of 17.41% (last week 468 TVM with 17.72% relative share).
Life OK slipped to 371 TVM and a relative share of 14.23% (last week 396 TVM and 14.99%).
Sony added maximum viewership on the back of television premiere of Krrish 3 and rose one position to No. 5. By adding 49 TVM this week, the channel recorded a gross viewership of 362 TVM and a relative share of 13.88% (last week 313 TVM and 11.85% relative share).
SAB TV lost maximum viewership this week and dropped to 273 TVM. The channel’s relative share was at 10.47% (last week 326 TVM and 12.34% relative share).
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)