SAB grows in Week 51 of TAM 2013 but Sony loses viewership. There is no change in the pecking order
BestMediaInfo Bureau | Delhi | December 27, 2013
As the year comes to the end, Star Plus looks all set to cross the historic 600-million mark with the channel’s gross viewership reaching 599 million. According to TVT data sourced from TAM subscribers for Week 51 (December 15 – December 21) for CS 4+, HSM markets, Colors strengthened its No. 2 position by adding maximum viewership this week. On the other hand, Zee TV lost maximum viewership but retained the No. 3 position.
By adding more viewers in Week 51, Life OK held the No. 4 position followed closely by SAB TV. Sony dropped further and remained at No. 6.
Star Plus continued to grow week by week and touched yet another high this week. The channel recorded 599 million TVT with a relative share of 25.1% (last week 579 million TVT with 24.76% relative share).
By adding maximum viewership in Week 51, Colors strengthened its No. 2 position, recording gross viewership of 488 million. It had a relative share of 20.45% (last week 449 million TVT with 19.20% relative share).
Zee TV lost maximum viewership this week but retained its No. 3 position. The channel recorded a Gross TVT of 409 million and a relative share of 17.14% (last week 439 million with 18.78% relative share).
Life OK retained its No. 4 position with Gross TVT of 326 million against last week’s 313 million. The relative share was at 13.66% in Week 51 against 13.39% in the previous week.
SAB TV grew further in second consecutive week and fetched 309 million TVT with 12.95% relative share (last week 291 million TVT and 12.45% relative share).
Sony lost viewership after last week’s recovery. The channel recorded a Gross TVT of 255 million. It had a relative share of 10.69% relative share (last week 267million TVTs with 11.42% of relative share).
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)