Saathia on Star Plus takes the top slot. ‘Entertainment ke liye kuchh bhi karega’ boosts Sony in Week 20 of TAM 2014. Mission Sapne grows in its second week
BestMediaInfo Bureau | Delhi | May 23, 2014
Week 20 of TAM 2014 witnessed most Hindi general entertainment channels losing viewership to IPL. According to TVT data sourced from TAM subscribers for Week 20 of TAM 2014 (May 11 – May 17) CS 4+, HSM markets, Star Plus strengthened its dominance in weekday programming claiming 8 slots in top 10 list leaving one slot each for Zee TV and SAB TV.
Colors continued to lead weekend programming with ‘Comedy Nights with Kapil’ at the top followed by ‘Fear Factor – Khatron Ke Khiladi’. Its latest offering ‘Mission Sapne’ surged ahead in its second week.
Sony’s new show ‘Entertainment ke liye kuch bhi karega’ opened at an average viewership of 2.7 TVM.
Weekday toppers (all data in TVM, 000000’s)
Star Plus’ Saathiya topped the weekday chart this week with an average viewership of 9.8 TVM (last week 8.5).
Diya Aur Baati Hum on Star Plus slipped to No. 2 with an average viewership of 9.5 TVM (last week 10.5 TVM).
Jodha Akbar on Zee TV too slipped one position to No. 3 and garnered 8.9 TVM (last week 8.5 TVM).
Yeh Rishta Kya Kehlata Hai held its position at No. 4. The show garnered an average viewership of 6.3 TVM (last week 7.3 TVM).
Star Plus’ epic series, Mahabharat, was at No. 5 position with an average viewership of 6 TVM this week (last week 6.3 TVM).
Saraswatichandra on Star Plus grew to 5.8 TVM this week and entered the top 10 list (last week 5 TVM).
Pyaar Ka Dard Hai on Star Plus was at No. 7 position with 5.6 TVM (last week 6.3).
SAB’s Taarak Mehta ka Ooltah Chashma recovered this week and reached at No. 8. The show garnered an average viewership of 5.6 TVM (last week 5.2 TVM).
Yeh Hai Mohabbatein on Star Plus lost eyeballs this week and slipped to ninth position. The show recorded an average viewership of 5.5 TVM (last week 6.7 TVM).
Veera on Star Plus witnessed decline in its viewership and slipped to No. 10 position. The show had an average viewership of 5.3 TVM (last week 6.4 TVM).
Comedy Night with Kapil on Colors continued to be most watched show during the weekend despite a decline in its viewership. The show fetched an average viewership of 5.5 TVM in Week 20 (last week 6.9).
Colors’ flagship show, Fear Factor – Khatron Ke Khiladi, grew to 5.3 TVM (last week 4.9).
Dance India Dance L’il Masters Season 3 on Zee TV retained the third position among weekend shows with 3.3 TVM (last week 3.1 TVM).
Sony’s crime series, CID, fetched 3.3 TVM against last week’s 3 TVM.
Colors’ Mission Sapne grew in its second week at 2.9 TVM from 1.9 TVM in its launch week.
Life OK’s Shapath grew to 2.6 TVM (last week 2.5).
Hatim on Life OK recorded 2.5 TVM (last week 2.4).
Fear Files on Zee TV grew to 2.2 TVM this week (last week 1.9).
Sony’s second crime show, Crime Patrol, garnered 2.1 TVM (last week 2.3).
Encounter on Sony retained its average viewership of 1.3 TVM.
Also read: GEC Watch: Sony, Life OK grow against IPL onslaught
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)