Star Plus’ primetime viewership surpasses the combined primetime viewership of Zee TV and Colors in Week 18 of TAM 2014
BestMediaInfo Bureau | Delhi | May 9, 2014
Primetime viewership of Hindi general entertainment channels further declined as IPL 7 entered its third week. According to TVT data sourced from TAM subscribers for Week 18 of TAM 2014 (April 27 – May 3) CS 4+, HSM markets, Star Plus’ primetime viewership surpassed the combined primetime viewership of Zee TV and Colors. The channel ruled weekday programming with 7 shows in top 10. Zee TV made a comeback by securing two slots in top 10 followed by SAB TV with one show.
Colors continued to lead weekend programming with ‘Comedy Nights with Kapil’ at the top followed by ‘Fear Factor – Khatron Ke Khiladi’.
Weekday toppers (all data in TVM, 000000’s)
Diya Aur Baati Hum on Star Plus retained its leadership despite losing a few eyeballs this week. The show recorded an average viewership of 12.2 TVM (last week 13.3 TVM).
Jodha Akbar on Zee TV too witnessed a slight decline in its viewership but held No. 2 position with 9.1 TVM (last week 9.8 TVM).
Star Plus’ Saathiya held No. 3 position with an average viewership of 8.9 TVM (last week 9.5).
Yeh Rishta Kya Kehlata Hai strengthened its position at No. 4 and garnered an average viewership of 7.6 TVM (last week 7.5 TVM).
Veera on Star Plus grew further and entered the top 5 club. The show had an average viewership of 7.1 TVM (last week 6.8 TVM).
Star Plus’ epic series, Mahabharat, dropped to No. 6 position with an average viewership of 6.9 TVM this week (last week 7.3 TVM).
Yeh Hai Mohabbatein on Star Plus jumped two positions to No. 7 this week. The show recorded an average viewership of 6.9 TVM (last week 5.9 TVM).
Pyaar Ka Dard Hai on Star Plus retained its viewership at 6.3 TVM but dropped one position to No. 8 this week.
SAB’s Taarak Mehta ka Ooltah Chashma slipped further to No. 9 with an average viewership of 5.9 TVM (last week 6.1 TVM).
Zee TV’ Do Dil Bandhe Ek Dori Se made a comeback to the top 10 club with an average viewership of 5.2 TVM (last week 4.9 TVM).
Comedy Night with Kapil on Colors continued to be most watched show during the weekend. The show fetched an average viewership of 7.2 TVM in Week 18 (last week 6.4).
Colors’ flagship show Fear Factor – Khatron Ke Khiladi grew to 6.6 TVM (last week 5.8).
Dance India Dance L’il Masters Season 3 on Zee TV retained the third position among weekend shows but dropped to 3.8 TVM (last week 3.9 TVM).
Sony’s crime series, CID, fetched 3.5 TVM against last week’s 3.1 TVM.
Life OK’s Shapath grew to 2.9 TVM (last week 2.5).
Sony’s second crime show, Crime Patrol, garnered 2.7 TVM (last week 2.6).
Fear Files on Zee TV grew to 2.7 TVM this week (last week 2).
Hatim on Life OK recorded 2.1 TVM (last week 2.4).
Encounter on Sony fetched 1.4 TVM (last week 1.7).
Also read: GEC Watch: Star Plus leads with record margin; Life OK inches closer to Colors
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)