Mahabharat on Star Plus sees a surge in viewership in Week 29 and the show claims No. 2 slot
BestMediaInfo Bureau | Delhi | July 25, 2014
Week 29 of TAM 2014 witnessed a high profile show ‘Yudh’ on Sony. The Amitabh Bachchan starrer fiction show launched at 1.6 TVM and averaged at 1.2 TVM over the week. Last week’s high profile show, ‘The Anupam Kher Show’ on Colors, held its viewership at 2.4 TVM in its second week.
According to TVT data sourced from TAM subscribers for Week 29 of TAM 2014 (July 13 – July 19) CS 4+, HSM markets, Star Plus led fiction programming in weekdays with 34 per cent market share and held six slots in the top 10. Zee TV and SAB held three and one slot, respectively.
Colors’ ‘Comedy Nights with Kapil’ remained at the top of weekend chart followed by ‘Jhalak Dikhhla Ja’.
Weekday toppers (all data in TVM, 000000’s)
Diya Aur Baati Hum on Star Plus strengthened its leadership this week and fetched an average viewership of 10.5 TVM (last week 9.5 TVM).
Star Plus’ epic series, Mahabharat, grew to No. 2 position for the first time. The show garnered 9.4 TVM this week (last week 7.1 TVM).
Jodha Akbar on Zee TV too grew to No. 3 position with an average viewership of 9.3 TVM (last week 7.6 TVM).
Star Plus’ Yeh Rishta Kya Kehlata Hai slipped two positions to No. 4 this week and recorded an average viewership of 8.3 TVM (last week 8.4 TVM).
Star Plus’ Saathiya slipped two positions to No. 5 this week with an average viewership of 8 TVM (last week 7.9).
Kumkum Bhagya on Zee TV jumped one position to No. 6 with an average viewership of 6.6 TVM this week (last week 6.3 TVM).
SAB’s Taarak Mehta ka Ooltah Chashma slipped one position to No. 7 with an average viewership of 6.5 TVM (last week 6.5 TVM).
Yeh Hai Mohabbatein on Star Plus was unmoved at No. 8 position. The show recorded an average viewership of 6.4 TVM (last week 6.2 TVM).
Veera on Star Plus grew to No. 9 with an average viewership of 5.8 TVM (last week 5.4 TVM).
Qubool Hai on Zee TV slipped to No. 10 position with an average viewership of 5.7 TVM (last week 5.7).
Comedy Night with Kapil on Colors retained its leadership in weekend programming. The show fetched an average viewership of 6.8 TVM (last week 7.6).
Colors’ celebrity dance reality show Jhalak Dikhhla Jaa grew to 5.6 TVM (last week 4.2).
Sony’s crime series, CID, fetched 3.7 TVM against last week’s 4.4 TVM.
Colors’ latest weekend offering, ‘The Anupam Kher Show’, dropped to 2.4 TVM in its second week after launching at 2.6 TVM last week.
India’s Best Cine Star Ki Khoj on Zee TV dropped to 2.3 TVM in its third week (last week 2.6).
Sony’s Entertainment Ke Liye Kuchh Bhi Karega fetched an average viewership of 2.2 TVM (last week 2.).
Sony’s second crime show, Crime Patrol, garnered 1.8 TVM (last week 1.8).
Also read: GEC Watch: Data released for Zindagi
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)