Zee TV adds a whopping 94 TVMs to its gross viewership on the back of Zee Cine Awards and DID Little Masters in Week 9 of TAM 2014

BestMediaInfo Bureau | Delhi | March 6, 2014

gecs logos GEC Watch: Zee TV climbs to No. 2; Life OK takes 4th position

Kids dance reality show ‘DID Little Masters’ has brought the fortunes back for Zee TV and, along with Zee Cine Awards, it has helped the channel take a big leap in Week 9 of TAM 2014. Zee TV has added a whopping 94 TVMs to its gross viewership and become the No. 2 Hindi GEC.

On the other hand, Life OK has bounced back to No. 4 leaving Sony and SAB behind at No. 5 and No. 6, respectively.

According to data sourced from TAM subscribers for Week 8 of TAM 2014 (February 23 – March 1) for CS 4+, HSM markets, Star Plus continued to be at the top despite losing maximum eyeballs in Week 9 followed by Zee TV at No. 2, Colors at No. 3,Life OK at No. 4, Sony at No. 5 and SAB at No. 6.

Star Plus lost maximum viewership this week but retained its leadership by a distant margin. By losing 51 TVM, the channel’s GTVM was recorded at 637 TVM with a relative share of 24.5% (last week 688 TVM).

Propelled by Zee Cine Awards and DID Little Masters, Zee TV witnessed a surge in ratings and jumped to No. 2. The channel added 94 TVMs to reach at 548 TVM with a relative share of 21.08% (last week 454 TVM).

Colors slipped to No. 3 by losing 37 TVM. The channels gross viewership was recorded at 465 TVM. It had a relative share of 17.88% (last week 502 TVM).

Life OK witnessed a surge in its viewership and jumped two positions up to No. 4. The channel recorded a Gross TVM of 341 against last week’s 318. The relative share of the channel was 13.12% in Week 9 of TAM 2014.

Sony lost 33TVM of gross viewership this week and slipped to No. 5. The channel recorded GTVM of 306 million. It had a relative share of 11.77% relative share (last week 339 TVMs).

SAB TV too lost 23 TVMs and recorded 303 TVM with 11.65% relative share (last week 326 TVM).

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)

Info@BestMediaInfo.com

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