Along with in-film promotion, John Abraham and Genelia D’ Souza feature in an eye-catching promotional video
BestMediaInfo Bureau | Delhi | September 29, 2011
Are you enthralled by Genelia’s gyrating steps and want to know the secret behind John’s brutal power in the movie Force? It is Emami’s Himani Fast Relief.
After the success with Mallika ‘Munni’ Arora Khan and Katrina ‘Sheila’ Kaif, FMCG major Emami is now eyeing the bubbly Genelia D’Souza and macho-man John Abraham to promote its pain relief ointment Himani Fast Relief. Emami Limited recently signed a promotional deal with the makers of action blockbuster- ‘Force’.
Go Fish Entertainment has played a pivotal role in bringing both the brand, Himani Fast Relief, and the movie makers together for strategic placement of the brand and product in the movie. Go Fish Entertainment has been instrumental in ensuring product placement keeping the script in mind and not deviating from the brand message.
Mohan Goenka, Director, Emami Limited, says, “We are hopeful that the movie Force will help in promoting Fast Relief Pain ointment. In the coming days, the movie clipping will be aired in many television channels. Our previous experiences with Bollywood stars in sensitizing Emami products have proved worthy. Thus, this time also we are expecting a good response among the consumers through the intervention of popular faces like Genelia and John.”
Sharing the details of the brand association, Sajay Moolankodan, Director, Go Fish Entertainment Pvt. Ltd. says, “Every Brand wants an innovative idea to promote their respective product in the market and an exceptional approach can be through film association. Following this perception we have promoted Himani Fast Relief in the movie ‘Force’, with the intent of presenting its efficacy of “Dard Mitaye Chutki Mein”.
Keeping in view, the features of the product, Go Fish entertainment has ensured that the product is marketed in an inventive and resourceful manner. The strategy implied for an effective usage and branding of the product in the movie. The scene delivers the efficacy of Himani Fast relief to its target audience.
An eye-catching ‘promotional video’ has been made with John Abraham and Genelia D’ Souza, the lead actors in the movie, the intended message is – Himani Fast Relief, dard mitaye chutki mein. The in-film promotion reveals that John and Fast Relief – is indeed a forceful combo. Himani Pain Relief is a pocket friendly ointment with its ayurvedic content as the USP.