Meet the new face of L’Oreal Paris. Singer/actress/talent show judge Jennifer Lopez has been tipped as the newest global ambassador for cosmetics brand L’Oreal, joining the likes of ultra-glam celebs, such as Milla Jovovich, Rachel Weisz, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Eva Longoria, and Freida Pinto, who have endorsed the brand.
Jennifer’s first order of business will be a campaign for L’Oreal’s EverSleek products, a new smoothing line of hair products bound for pharmacy shelves.
“You can’t help that when you work collaboratively with a team where you are the focus, that how you look and feel is very important to how you portray something. So what I wear and how the hair and makeup is and how I move…says a lot for the product and what we are trying to portray!” the American Idol judge, 41, told Women’s Wear Daily of her latest business venture.
Business venture. That’s a concept the Artist Formerly Known as JLo has become increasingly familiar with over the past few months. After landing a spot at the Idol judges’ table, Jen announced the introduction of two contemporary lifestyle brands for Kohl’s — a partnership with her husband Marc. And just last week, she was just named the Boys & Girls Club’s first female spokesperson.