Jordin Sparks Perfume 500x363 Jordin Sparks Fragrance Launch

How would you like to smell like a virgin all over again?

American Idol 6 champ Jordin Sparks, 20, is launching her first celebrity scent, titled Because of You.

Described as a “fruity floriental” scent that transitions from a daytime scent to a nighttime scent effortlessly, Because of You is designed as an economic alternative to some of the more pricey perfumes on the market.

Jordin Sparks Fragrance 500x363 Jordin Sparks Fragrance Launch

“When I was starting this project, I really wanted it to be affordable. I looked at some other celebrity fragrances, and they were like $80. Even now, I look at a fragrance that’s $80, and I can’t bring myself to spend that much,” Sparks explained in a chat with Women’s Wear Daily last week. “In this economy especially, my fans deserve a high quality, reasonably priced scent.”

The scent will retail at an introductory price of $9.50 for a 2.5-oz. bottle when it hits counters next week exclusively at Dots this month. Because of You arrives on fragrance counters at Target Stores nationwide — marked up to $14.95 — on Nov. 1.



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