Justin Bieber is bursting onto the celebrity fragrance scene – releasing his first signature scent, My World, later this fall.
With a best-selling memoir, a collectible doll, and a line of nail color to the pint-sized pop star’s credit, it was only a matter of time before Biebermania invaded the perfume counter. In a spectacular collision of pretty things and pretty boys, the ubiquitous pop star and budding teen tycoon is following in the footsteps of other pop perfumers — such as Britney Spears, Christina Aguilera, and Lady Gaga — by inking an agreement with newly-formed beauty brand Etoile Nation to unveil a fruity fragrance that will arrive at Wal-Mart retailers across the US this Black Friday (That’s the day after Thanksgiving for those not in-the-know…)
According to Women’s Wear Daily, drawing inspiration from Britney, Justin has settled on an competitively-priced feminine stink targeted at Bieb’s core fanbase, teen girls.
News of the My World by Justin Bieber scent comes just weeks after the announcement of another fashion-related coup for the “Eenie Meenie” hitmaker. Earlier this month, Nicole by OPI announced a partnership that’s making little girls everywhere swoon: Justin Bieber Nail Polish. Dubbed “One Less Lonely Girl” after one of JB’s bigger hits, the six-color collection will be available at Wal-Mart in December, just in time to make the perfect Christmas stocking stuffer. More shades are slated for release in the new year.