Was there anything to Kanye West’s claim — made during his massive 86-tweet spree the other day — that he’s the “creative director” on the ‘Jetsons’ movie? “There is no such thing on a movie,” Denise Di Novi, who’s producing the project, told Vulture, in case you needed clarification on that. But, West, who’s a huge fan of the ’60s space-age family, did talk to Di Novi and partner Donald De Line and may end up involved in the film in some capacity. Just not as the non-existent “creative director.”
Among the rapper’s many far-out tweets was this puzzling entry: “I was just discussing becoming the creative director for the Jetson movie and someone on the call yelled out.. you should do a Jetsons tour!”
De Line explained that the 10-minute conference call with West was “preliminary and exploratory and introductory.
“We explained how our process usually works, that usually there’s a screenplay, and a director in place first, and that this was … a nontraditional way, but then, he’s a guy with his fingers in a lot of pies, and who likes to work out-of-the-box.” No kidding.
Turns out West has long been trying to get on board the project. “The last two years I had various forms of communication from the studio that he had this real love and interest in ‘The Jetsons’ as an artist,” explained De Line, “My response was always … ‘Well, that’s great. We’ll let him know when we have a screenplay.’ I was thinking he was interested in it on a musical level, but apparently he’s deeply interested in art and architecture and wanted to be involved.”
Despite the title mix-up, Di Novi was impressed by West. “I don’t know him; until yesterday, I’d never talked to him in my life … but I loved his passion for ‘The Jetsons.’ He gets the whole thing about the future that never was. He sees us living on a precipice of technology — cameras in your eye, your mind as a remote control to fire lasers — and wonders how things are going to break, for good or for bad.”
So is West working on the movie or not? Di Novi says no, but that their “free-form conversation” ended in a “‘If you come up with any ideas, let us know,’ kind of way.”
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