Bad news for Celeb Gawkers already up to their eyeballs in all the Kardashian they can stand: On Wednesday, buxom socialite/boutique owner Kim Kardashian announced that a clothing collection with Sears is the latest business endeavor she and equally-overexposed sisters Kourtney and Khloe will be embarking on.
The stylish sibs, who previously designed a line of cocktail dresses and casual women’s attire for trendy mall retailer Bebe, will unveil their “Kardashian Kollection” exclusively at Sears this summer.
Apparently, Kim would have us believe that her affluent upbringing in tony Calabasas, California included frequent trips to department stores.
The phrase “Gurl Bye!” springs to mind….
“We’ve always shopped at Sears, so we thought it was the perfect outlet for the Kardashian Kollection. You guys are going to love it!” Kim writes. “The collection includes everything from lingerie, clothing, handbags, accessories and shoes and Khloe, Kourt and I each put our own personal style into the pieces so there’s a lot of variety and something for everyone!”
Sears has long been a fan of the reality TV clan. The chain even tapped the Kardashians’ kid sister, Kylie, to model its fall junior’s collection last year.
The Kardashian Kollection goes on sale in 400 Sears locations across the US in Aug. 2011.
Earlier this week, Kim revealed that she’ll appear in a new Super Bowl ad to promote Sketchers ShapeUps.