kellan lutz 440x330 Kellan Lutz, Kate Upton Sizzle in Summery AdsCourtesy Yu Tsai

Can Kellan Lutz get any hotter? (Answer: No!) The Twilight hunk returns as the face of Dylan George and Abbot + Main in the brands’ fall 2012 campaigns, steaming up the screen with Sports Illustrated cover girl Kate Upton.

The California Dreaming advertisements were shot on location in Venice Beach (where the companies originated) by famed photographer Yu Tsai. “Our first campaign was really sexy, got your attention,” Lutz tells PEOPLE of last year’s racy campaign with Anne V. “This one is more about the line, the feeling of the line.”

In this hazy ad image, the actor sports a long-sleeve gray knit and aviators, and Upton wears a sweater, tie-dyed skinnies, a hat and green pumps while relaxing on a Vespa on the beach.

Dylan George is a men’s and women’s denim brand (Jennifer Lopez, Jessica Alba and Nicole Richie are all fans), while Abbot + Main is an affordable knitwear collection co-designed by Lutz.

“I worked alongside a stylist and the photographer to create looks that brought the relaxed philosophy of the brand to life and also looked great shot against the setting sun,” Lutz explains. “L.A. is known for its casual luxury look which is a constant influence to both brands, so we wanted to be sure the styling reflected this aspect.” Tell us: What do you think of the pair’s photo?

–Jennifer Cress

WEIGH IN ON STAR STYLES IN ‘FASHION FACEOFF’

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