Veteran TV star Kelsey Grammer has been offered $1 million to endorse a dating website for wealthy older men and younger women who love their wallets.

The proprietors of, an unorthodox dating website, say they are offering thee thrice-wed actor the hefty sum to by their pitchman, hot on the heels of the Cheers actors recent engagement to a woman nearly 30 years his junior.

Grammer, 55, filed for divorce from his third wife, reality star Camille Grammer, over the summer. Though the pair are not quite divorced, the actor’s already engaged to flight attendant Kayte Walsh, 29. The curious arrangement is right up the aisle of Sugar Sugar bosses, who pride themselves on connecting “financially-established men” with women interested in the “sugar lifestyle.” The online dating site helps members find long or short-term arrangements with wealthy and older men (“Sugar Daddies”) and younger women (“Sugar Babies.”)

Sugar Sugar Chief Executive Officer Paul Madison says Grammer was chosen because “he knows exactly what it takes to win the heart of a younger woman.”

Doesn’t everyone? Viagra and lots of Louis Vuitton!

“At, our members have the unique opportunity to discover mutually rewarding relationships that would be nearly impossible to find elsewhere. Whether an accomplished, professional looking for the excitement of a young, vibrant partner, or an individual searching for security and a taste of the finer things in life, Sugar Sugar will provide your match.”

And because he is deemed to be an “expert” in the world of “sugar dating,” Kelsey will also be expected to prepare Mentor blogs on the site which would feature a Q&A session with other Sugar Sugar members.

Kelsey’s new job offer also comes with a lifetime membership to

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