Kim Kardashian has launched her own signature collection of timepieces.
The Keeping Up With The Kardashians beauty has partnered with luxury jewelry retailer The Brissmor Company to release a line of glitzy watches, complete with large faces and plenty of eye-blinking bling. Kim announced her latest endorsement deal on her Official Blog last Tuesday, shortly after her much-hyped Kardashian Sisters prepaid debit card was discontinued following complaints over astronomical fees.
There was little talk of that failed business venture as Kim raved about her gig as a watch pitchwoman in a blog entry dated Nov. 29:
“Hi Dolls!!! My new project has been under lock and key, but now it’s finally ready to go! I am so excited to show you my new signature watch line. I worked really hard with The Brissmor Company to develop some fabulous watches! I hope you like them!!!”
Kim will be unveiling The Kim Kardashian Premier Signature Watch Collection during an official launch party at The Whisper Lounge at The Grove Shopping Center in Los Angeles on Tuesday. The line goes on sale online and at major retails in early 2011.
In addition to the Premier Collection, Kim has created a pair of limited edition timepieces, crafted with nearly eight karats of WS1 diamonds.