October 1, 2011
According to the trade, the film is “a satire of Hollywood set to music.”. They say the project “chronicles the back-and-forth between a movie director and an online blogger who delights in berating his cinematic talent.”
Black will play the blogger, Francis, an internet troll who reviews movies online. Carell is playing Frank, a filmmaker who is cheating on his wife, while Cage plays The Emcee, an actor famous for “commercial, high-concept films.”
Kline will play both Richard Waller, the brother of director Jonathan Waller, whose fictional film Hiroshima is the highest-grossing movie of all time, as well as Richard’s Head, an animatronic head that helps Jonathan make a product that will have “the broadest possible appeal and zero artistic integrity.”
Filming is scheduled to start in January.