Kick-starts their fashion and lifestyle endeavour with the launch of New York based cosmetic giant Kiehl’s in Mumbai
BestMediaInfo Bureau | Delhi | January 18, 2012
KWAN Entertainment and Marketing Pvt. Ltd marked the onset of their Fashion and Lifestyle division with one of the finest “do’s” in entertainment, fashion and lifestyle – the launch of New York based cosmetic giant Kiehl’s on December 14, 2011 in Mumbai.
The division is headed by Mehezabin Sarela and Ambika Chauhan both of whom have extensive experience in the space of entertainment and fashion. The duo will aggressively undertake conceptualising and executing fashion and lifestyle properties and events.
Speaking about their new division, Anirban Das Blah, MD, KWAN says, “There is a gap between the world of fashion and luxury and the traditional event business. This new initiative seeks to marry the expertise of traditional event industry with the unique and specialised vocabulary of fashion and luxury. Both Ambika and Mehezabin have been working closely within the lifestyle space and have an instinctive understanding of the space. Their in depth knowledge, expertise and innovation married with KWAN’s event and brand expertise will provide a unique experience tailored made to suit every avenue of high fashion and luxury.”
Speaking about KWAN’s new F&L division, Mehezabin and Ambika say, “The luxury space, being a competitive one today, demands a constant balance of both experience and novelty. The idea is to consistently strive to make a statement which defines the very core of the fashion business. Our vision is to seize every opportunity that exists in the fashion and lifestyle space and provide an experience that is stylish and memorable in every way and the Kiehl’s launch was a great start to this endeavour. We’ve been associated with Anirban and KWAN for many years now and truly look forward to a great run ahead together.”
The Keihl’s launch event was conceptualised and executed by the Fashion and Lifestyle (F&L) team at KWAN, who transformed Mehboob Studio, the venue for the event, into an enormous warehouse party. The star studded event was hosted by Bollywood star Rahul Khanna, Bandana Tewari, Marco Reggio, Director, Kiehl’s, India, and Anurag Tyagi, Brand Manager, Kiehl’s, India, bringing in the iconic East Village Pharmacy from Manhattan to Mumbai and was attended by city’s finest glitterati.