Celebrates leap in readership with a new campaign
BestMediaInfo Bureau | Delhi | February 14, 2014
HT Media Group’s business daily, Mint, celebrates its 7th anniversary this month with the launch of a new campaign, which captures the essence of the Mint story. Since inception, at the core of Mint lies ‘innovation’. From the Berliner size format to the design of the paper; from the content and presentation style to the name `Mint’ – everything was new, energised and refreshing.
Since its launch, Mint has consistently delivered on its promise of bringing ‘clarity in business news’ and Mint continues to demystify complex business issues and provide unmatched clarity and depth in its coverage. Available in Delhi, Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad, Hyderabad, Chandigarh and Pune, Mint gives clear, concise, relevant and insightful analysis of key business developments in India and across the world.
Mint’s clear and differentiated content and ability to efficiently serve advertisers across multiple formats such as print, web, mobile and on-ground has provided a great platform to connect businesses across several categories with their consumers. With the iPhone, iPad and Android apps, and most recently, with the launch of MintAsia in April 2013, Mint has extended its reach across the globe.
With a readership of 3.1 lakh (IRS 2013), out of which 81 per cent of readers do not read any other business daily, Mint’s promise of ‘Refreshing Clarity in Business’ is further validated.
Rajan Bhalla, CMO, HT Media, said, “Before the inception of Mint all our efforts were in the direction of putting together a differentiated business daily which was fresh, clear minded and straightforward while being extremely credible and well-rounded in its analysis of the business world. That’s how the product was born, exemplifying the concept of ‘innovation’. Our readership numbers and the loyalty of our readers over the past seven years validates that we have been successful in providing ‘Refreshing Clarity in Business’, which is what we aim to continue doing.”
The new campaign looks to build on this promise. As a brand, Mint continues to offer sharper insights with credible perspectives and well-rounded analysis of all the business happenings in the country. The campaign will run in print, digital and radio.