Launches a co-branded TVC created by Firefly Creative and Production House
BestMediaInfo Bureau | Delhi | July 10, 2012
The e-commerce company Myntra.com has released its third TVC and a new brand campaign – “Shop Like Gautam, Veronica and Meera only on Myntra.com”. This TVC is the result of an exclusive tie up with the much awaited Bollywood movie “Cocktail” of which Myntra is the official online shopping partner. This is Myntra’s first association with a movie and is a conscious effort to bring the power of fashion to its consumers. This campaign has been produced by Firefly Creative and Productions.
Where there are enough and more advertisements about shopping for books, phones and household products, Myntra brings in a breath of fresh air by building a campaign that interests its target audiences. The TVC communicates a much focussed message to the young online shoppers who are influenced by Bollywood fashion.So how did the concept of the commercial come through? The youthful and cheerful quotient of the movie coincides with the fashion quotient of Myntra. Every look and mood of the movie is clearly reflected in Myntra’s varied offerings, be it the funky, casual or sporty look!
The campaign also outlinesthe key product offerings – Cash on Delivery, Free Home Delivery and 30 Day Return Policy in a manner that highlights the ease of shopping with friends and family online.By providing access toabsolutely trendy and stylish fashion wear just like Gautam, Veronica and Meera, the already expanding online shopping portal seeks to strengthen its customer base even further with the new campaign.
“Being the official online shopping partner of ‘Cocktail’ we are thrilled to launch similar hi-fashion looks on Myntra.com which are strongly influenced by what Gautam, Meera and Veronica sport in the movie. With this TVC, we would like to reach out to the young audiences who are fashion conscious and want the trendiest clothes influenced by their favourite Bollywood stars”, said AshutoshLawania, Co-founder and Head – Sales & Marketing at Myntra.com.