In May this year, the former Zee Media CEO had joined the Core group that oversees Reliance Industries’ media initiatives
BestMediaInfo Bureau | Delhi | August 7, 2014
Former Zee Media CEO Alok Agrawal, who joined Core group of Reliance Industries Limited that oversees the conglomerate’s media initiatives in May, has been designated as Group COO of Network 18.
Agrawal has the mandate of providing Network18 with strategic vision and leadership towards fulfilling its objective of becoming the first truly global Indian media conglomerate.
A business leader with deep interest in leveraging new media opportunities in the digital space, Agrawal has over two decades of experience in leveraging global and regional opportunities, strategising innovative products and offerings and delivering manifold business growth.
Prior to joining Network18, Agrawal was CEO, Zee Media. He had moved to Zee Media in September 2012 after quitting Cheil India as its Chief Operating Officer – SW Asia. He had moved to Cheil in 2008 from Bates 141 where he was Executive VP heading North India.
An IIT Kanpur (Aeronautical Engineering) and IIM Bangalore alumnus, Agrawal came to advertising in 1993 when he joined Trikaya Grey in Bangalore as Account Manager. He rose to become Account Director when he left Trikaya in 1997 to join Euro RSCG Delhi as Group Account Director. In 1998 he moved to Grey Advertising, Delhi as VP & Head of Client Servicing. In 2003 he moved to Bates 141.