BARC is all set to begin delivering television ratings data from the first week of October 2014. Along with providing technological knowhow and licences, Mediametrie will also help BARC procure its own metering hardware
BestMediaInfo Bureau | Mumbai | January 20, 2014
BARC today announced the formal tie-up with Mediametrie of France for some key technology services and licensing for the proposed Television Audience Measurement system.
Mediametrie is the joint industry body in France operating TV, Internet and Radio currency ratings systems. It has been engaged in multimedia audience research for the last 25 years. It has been designing and developing its own TV metering systems for 15 years.
Mediametrie is a pioneer in development and usage of watermarking technology in audience research and has used this successfully for the last seven years. This technology is used in three currency markets: France, Morocco and the Netherlands. Under the arrangement, Mediametrie will provide technological knowhow and licences to BARC to use their TV metering system and also help BARC procure its own metering hardware.
BARC is all set to begin delivering TV ratings data from the first week of October 2014.
Punit Goenka, Chairman, BARC, said, “I am delighted at this association with Mediametrie. Our Technical Committee and the management had scouted the global marketplace for suitable technology and we are happy with our choice. We will take a quantum jump in technology for audience measurement in the country with this.”
Benoit Cassaigne, Senior Vice-President, Mediametrie, said, “We are very happy and proud of BARC’s confidence in our solutions and expertise. We are thrilled to bring our knowhow in such a TV market and share it with BARC, a company very similar to us in its DNA. We are sharing a lot already in terms of philosophy and vision and I am sure we will go far together.”