Co-founders of Temple Advertising Srikanth V S and Manmohan Anchan will become CEO and CCO of Bates CHI&Partners in India respectively
BestMediaInfo Bureau | Delhi | June 5, 2014
Bates CHI&Partners announced today that it has agreed to acquire the business and assets of Temple Advertising Private Limited (“Temple”), a boutique advertising agency based in Bangalore, India.
Temple is a Bangalore-based advertising boutique agency co-founded in 2004 by Manmohan Anchan, Vidur Vohra and Srikanth V S. Srikanth V S will become CEO and Manmohan Anchan will become CCO of Bates CHI&Partners in India and they will jointly assume the role of Managing Partner of the Group overseeing all five Bates CHI&Partners offices in Mumbai, Delhi, Bangalore, Kolkata and Dhaka.
“Bates CHI&Partners’ defined business mission is to create Big Ideas for Ambitious Brands,” said David Mayo, CEO, Bates CHI&Partners. “In developing our strategy in India we are building a creative network with scale,” he added. “Temple is a renowned creative agency with a strong reputation and a broad vision of the world and with them around the table, we will deliver on this promise.”
To underline the partnership and collaboration principles of this company, the agencies in Bangalore will merge and become Bates CHI&Temple, with the rest of the network retaining the original Bates CHI&Partners branding.
Srikanth spent the better part of his career at Ogilvy before co-founding Temple with Maac and Vidur. His stints at Ogilvy included one year at RMG David (the then second agency of Ogilvy) as Vice-President South, and one and a half years at Ogilvy Mumbai as the Global Head on Castrol / British Petroleum’s truck lubricant business, and head of Lever’s and Cadbury’s food business. Since 2004, Srikanth’s primary job has been to grow Temple, and to build its equity with an ever widening set of clients.
Srikanth said, “We are incredibly excited to be part of a new agency set up in a new India environment and we hope to capture this new mood to build our business.”
Anchan a.k.a. Maac, was Creative Director and National Resource at Ogilvy India (“Ogilvy”), before setting up Temple,. He has worked on LG Electronics, Titan watches, HLL, TVS Motors, 3M, Louis Philippe, Allen Solly, Arrow, Lee, Mico, Enamor lingerie, MTR Foods, Deccan Herald, IBM and Air Lanka. He has won over 50 awards, including The Art Directors’ Club New York, The One Show, New York, and Cannes. He has been on the jury of Adfest. He has directed well over two dozen TV commercials for clients like HLL, and Titan, as well as being involved in feature films.
Anchan said, “At Temple, we pride ourselves on our work. If it sells, it’s working. If it builds a brand, it’s working. We don’t create work for clients or juries, we create work that works. The time is right for a new agency in India to give variety to the current order of things.”
Temple has worked with clients across diverse categories such as Automotive, Education, Fashion & Retail, FMCG, Foods, Media & Entertainment, Real Estate and Technology. Their clients include Embassy Group, eTV Kannada, Future Lifestyle Fashions (including Indigo Nation, Scullers, Manchester United, Jealous21), Pearson Education, Reliance Trends, Sumeru Frozen Foods, TVS Motors, Vaswani Group and Wipro Technologies.