The multi-agency pitch included all the top media agencies. HMG had first won the account in June 2011
BestMediaInfo Bureau | Delhi | September 4, 2014
Havas Media Group India has again retained MTS India’s integrated media business following a multi-agency pitch which included all the top agencies. When HMG won the account in June 2011, MTS’ media spend then was an estimated Rs 150 crore. Neither the client nor the agency divulged the media budget though it is very substantial, according to industry observers.
Speaking on the retention, Leonid Musatov, Chief Marketing and Sales Officer, MTS India, said, “Havas has been our partner since we launched in this country. Their thought leadership, digital-at-the-core approach and category understanding was impressive. Considering all such attributes, we have decided to retain Havas as our partner agency.”
“Given MTS India’s data-centric play within the telecom industry, we wanted to extend our digital focus. After considering various options, we have decided to retain Havas Media as our agency. We look forward to working with the Havas team with renewed vigour,” commented Amitesh Rao, Director Brand & Media, MTS India.
Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “It is a matter pride that MTS has once again chosen Havas Media. The pitch has further entrenched our relationship with MTS. It has been a great association till now and we will ensure we provide more meaningful connections for the brand in the coming year.”
“MTS is a dynamic brand which thrives on innovation. We are very confident that we will keep up the great work that we have been doing over the years for the brand. We are delighted to be extending our partnership with them,” commented Mohit Joshi, MD, Havas Media India.
Havas Media recently won the integrated media mandate of Yepme.com and the digital duties of XOLO mobile and Business World.
Also read: MPG retains 150 crores MTS media business
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