Calls upon young creative professionals to participate
BestMediaInfo Bureau | Delhi | April 25, 2014
If there is anything that makes a significant difference to the profession of advertising, it has to be the young creative talent. And it has been a constant endeavour of Lowe Lintas and Partners to encourage and bring in raw, young creative talent to the shores of Indian advertising. That’s what Portfolio Night, a global portfolio review and recruitment event is all about.
In its simplest form, Portfolio Night is a platform for young creative aspirants to have their work sampled by at least three top Creative Directors from the industry in one evening. In the process they not only get feedback and advice, but if they are good enough, they might land up a job as well. It is conducted on the same date in more than 20 cities all over the world every year.
Given the significance of encouraging and motivating new talent in our industry, the mantle of organising the 12th edition of Portfolio Night in Mumbai has been taken up by Lowe Lintas and Partners. This is the second time that Lowe Lintas is hosting Portfolio Night in India.
With this announcement, Lowe Lintas and Partners calls upon young creative professionals from advertising, digital and design agencies and senior students of art colleges from across the country to be a part of the world’s largest advertising portfolio review-cum-recruitment event.
It may be recalled that last year, Portfolio Night was held in two Indian cities – Mumbai and Delhi. The Mumbai PN was hosted by JWT and the Delhi PN was hosted by Leo Burnett.
Founded by IHAVEANIDEA in 2003 and now presented by Art Directors Club, New York, the 2014 Portfolio Night 12 event will be held simultaneously in more than 20 participating cities worldwide.
In addition to Lowe Lintas in Mumbai, confirmed Portfolio Night 12 cities and City Hosts include:
- Athens, hosted by Bold Ogilvy & Mather
- Austin, hosted by LatinWorks
- Beijing, hosted by Ogilvy & Mather
- Beirut, hosted by Havas Worldwide Middle East
- Boston, hosted by SapientNitro
- Budapest, hosted by Kirwoskiisobar & Umbrella
- Cape Town, hosted by McCann
- Chicago, hosted by Chicago Portfolio School
- Detroit, hosted by Doner
- Dubai, hosted by Havas Worldwide Middle East
- Johannesburg, hosted by McCann Johannesburg
- Kansas City, hosted by VML
- Los Angeles, hosted by Team One
- Montreal, hosted by Tank
- New York, hosted by Huge
- Paris, hosted by AACC
- Shanghai, hosted by Ogilvy & Mather
- Singapore, hosted by BatesCHI & Partners
- Tel Aviv, hosted by Habetzefer Advertising School
- Tokyo, hosted by Saatchi & Saatchi Fallon Tokyo
- Toronto, hosted by The Hive
City Hosts are a mix of agencies, ad clubs and educational institutions. Each City Host is responsible for bringing together the top creative directors in its city with up-and-coming advertising talent. This will provide junior talent with the opportunity to learn from the best, and to provide leading industry creative directors with a chance to mentor and give back to the advertising industry.
With 25 top Creative Directors from the industry slated to attend and review the work of young, enthusiastic and creative, this highly anticipated evening will unite advertising and design communities in every continent as the next generation of creative talent makes an exciting foray into the industry.
The idea is to not just create a platform for young talent, but to also actively look for the unique, different and gifted. It acquires tremendous significance as there are limited opportunities for the young creative to discover opportunities in the industry. This is one way with which they not only get one but three opportunities in one evening.
For the review process, aspirants will be divided into three batches and every aspirant will be given a chance to get his/her portfolio reviewed by three Creative Directors. Each Creative Director will meet three candidates individually for 15 minutes and review their work, ideas and offer them feedback.
The best Portfolio out of the lot will be identified as ‘All Star’ and will be flown to New York to take part in a weeklong creative challenge on a specific brief.
“Advertising has been the nesting place for too many media related professions. And we have lost people to these newer options. PN is also a great platform for young people to discover the joys of advertising. And since we have to cast this net wider PN should only get bigger!” said Amer Jaleel NCD Lowe Lintas and Partners.
Arun Iyer, NCD, Lowe Lintas and Partners, said, “It’s a great opportunity for Lowe Lintas to give back to the community and the industry of advertising. We would want young creative guys to come in and get the chance to talk to some of the best known CDs in the country. Not only to get a sense of what the real world is all about, but also for the encouragement that they deserve and opportunities that advertising offers.”
Tickets for Portfolio Night are on sale from April 16. More details are available on http://www.portfolionight.com/12/mumbai/
Portfolio Night 12 is made possible by the support of global sponsors Shutterstock, Twitter and Square Space.