MediaCom will handle all traditional and digital media for the company and their flagship brand, Accu-Chek
BestMediaInfo Bureau | Delhi | July 7, 2014
MediaCom India has won the media mandate for Roche Diagnostics India following a multi-agency pitch. MediaCom will handle all traditional and digital media for the company and their flagship brand, Accu-Chek. Roche Diagnostics will be managed out of the West region. The pitch was led by Deepa Jatkar, General Manager, MediaCom Mumbai.
Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and neuroscience. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Sidhartha Roy, Business Unit Head – India & Neighbouring Markets, Rche, said, “We are happy to work with MediaCom as we think their strengths in analytics and planning will add value to our business and in line with our brand requirement.”
Commented Debraj Tripathy, Managing Director, MediaCom India, “We are delighted to partner with Roche Diagnostics in India and look forward to contributing to their growth. Our team is excited and is looking forward to working on building the brand.”