Yagnik was previously heading Sony Pix. Now, AXN also comes under his charge. Sunil Punjabi, the current Business Head of AXN, will continue to manage AXN and will report to Yagnik

BestMediaInfo Bureau | Mumbai | May 8, 2014

Saurabh Yagnik

Saurabh Yagnik

Multi-Screen Media (MSM) today announced that Saurabh Yagnik’s responsibilities have been enhanced and he will now also oversee AXN, thus taking charge of the English language channels in the network, effective immediately.

Sunil Punjabi, the current Business Head of AXN, will continue to manage AXN and will report to Yagnik.

Yagnik, who joined MSM just over two years ago, has over 17 years of varied consumer and television management experience, and has been instrumental in building and driving  the English movie channel Sony Pix to attain market leadership.

NP Singh, CEO, MSM, said, “With Saurabh’s deep rooted understanding of the English entertainment genre, I am certain that he will chart a new and exciting journey for the English entertainment channels at MSM. We wish him all the best.”

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