Carat Fresh is the agency behind this integration
BestMediaInfo Bureau | Delhi | July 26, 2012
The Instant Messaging and Mobile Communication platform Nimbuzz will be the IM Buzz Partner in Balaji Motion Picture Limited’s upcoming movie Kyaa Super Kool Hai Hum (KSKHH) starring Tusshar Kapoor, Riteish Deshmukh, Sarah Jane Dias and Neha Sharma. In the movie, Tusshar Kapoor and Ritesh Deshmukh will be witnessed to chat on Nimbuzz platform. Nimbuzz has also extended its support to promote the movie through its strong Nimbuzz mobile community.
Prerna Singh, CMO, Balaji Motion Pictures Limited said, “Kyaa Super Kool Hain Hum is one of the most entertaining movie to hit the screen this year and we are glad to partner with Nimbuzz, as the app and its concept integrates well with the storyline and will definitely appeal to the youth audience. Carat Fresh was the agency behind this unique integration and we were quite impressed with the way they chalked out entire association.”
Syed Shahnawaz Karim, Head-Marketing, Nimbuzz said, “Nimbuzz is not just an IM app. It’s vibrant, flamboyant and full of life; just like Kyaa Super Kool Hai Hum. Nimbuzz has complemented the energy and color required in the movie. We are hopeful that our small contribution to this movie would add some more colors to the movie.”
Carat Fresh Integrated played an important role in bringing Nimbuzz and Balaji together. Both Nimbuzz and Balaji will be working closely in promoting the property in the mobile platform through innovative ways of innovative mobile marketing, to be led by Nimbuzz. The film is set to release on July 27th, 2012 worldwide.