Style News Now

08/31/2012 at 04:30 PM ET

If you haven’t heard: Shopbop got a facelift. And not only is the site rocking a brand new look, but it’s also calling on some of fashion’s biggest names to promote its new video game (yes, they have a video game). Shopbop’s version of Angry Birds — dubbed the “launch pad” — parodies the shopping site’s mission to “launch” fashion to the masses.

And the game shows a side to fashion that’s rarely seen: its sense of humor. To spread the word about the new venture, the site created hilarious vignettes starring Rachel Zoe, LaLa Anthony, Camilla Belle, June Ambrose, Thakoon and Rachel Roy (among others). The first installment features designer Chris Benz and some unlikely Shopbop workers. Check it out above.

The launch pad will debut right before New York Fashion Week on September 5. Tell us: What do you think of Shopbop’s redesign?

—Jennifer Cress

SHOP STAR LOOKS — FOR LESS!

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