Launches 8th edition of the Durex Annual Marketing Case Study Challenge in a new avatar

BestMediaInfo Bureau | Delhi | July 25, 2015

rb-maverickRB India (formerly Reckitt Benckiser) has announced the launch of RB Mavericks, the 8th Annual Marketing Case Study Challenge, in a new avatar. Successfully identifying and rewarding the sharpest minds across top B-Schools in the country for seven consecutive years, RB is back to challenge the young Turks and offer them a real life business challenge on Durex, the global leader in sexual wellbeing category.

The top 6 participants this year will be offered a PPI and the winning Maverick will have a once in a lifetime opportunity to get his MBA tuition fee completely sponsored by RB.

RB Mavericks is the Annual Marketing Case Study Competition which aims to identify the game changer who can think redefine the norms in marketing and has the ability to provide solutions with his creative thinking. With an increasing focus on digital medium across RB brands, the mode of entry and shortlisting this year will also be also be driven primarily on the digital medium. No matter which B-School the candidate belongs to, he/she can login to and submit his entry. The details of the case study are available on the website and the last date to submit entries is August 28, 2014.

The top 20 entries will move into a unique on-ground boot camp where various aspects of their personality and capability will be put to test. Only the best six Mavericks from this round will make it to the grand finale to fight for the coveted title.

Nitish Kapoor, General Manager at RB India, said, “At RB, we pay a lot of emphasis on shaping our talent for future growth. The last seven editions of the case study competition generated a lot of excitement amongst students and have attracted the brightest and smartest brains from leading B-schools. With RB Mavericks, we are looking for the next generation of game changer who can mesmerize us with their creative ideas. The winner will not only have the MBA tuition fee sponsored by RB, but will also get an opportunity to secure a truly global career.”

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