To widen its presence in Indian regional and devotional music distribution
BestMediaInfo Bureau | Delhi | January 10, 2012
Saga Music, a rapidly-growing music distribution company expanding its footprint in Bollywood, has acquired music label Lucky Stars, a leading regional music company with focus on Punjabi content.
Through this acquisition, Saga Music will widen its presence in Indian regional and devotional music distribution. The company will add to its catalogue over 125 albums released by Lucky Stars in 5 different languages, which include Punjabi chartbusters Lalan Di Qurbani and Roula Pai Gaya. The albums comprise tracks from more than 50 popular singers including Anup Jalota, Anuradha Podhwaal, Gur Sewak Mann, Manjit Roopowalia, Munna Aziz, Ravinder Grewal, Suresh Wadekar, Surjeet Khan, and Vipin Sachdeva.
Alipt Bhatia, Business Head of Saga Music said, “The deal is part of our strategy to further consolidate our business by expanding our portfolio in genres where we’ve already built a forte. We also look forward to seeing artistes advantage from our combined synergy with Lucky Star in distribution and the distinct brand equity of the respective labels.”
Saga Music owns music rights of a number of Hindi movies including, Jo Dooba So Paar, Allah Ke Banday, Tera Kya Hoga Johny, Bhindi Bazaar, West is West, Khap, Chala Mussadi Office Office, Stand By, and the soon-to-be-released 4 2 ka 1, amongst others. In addition to Bollywood, the company has released the music of over 15 Tamil movies including the mega blockbuster Poonar Shankar and of almost 100 Punjabi singers including Harbhajan Maan, Hans Raj Hans, Salim, and Gurdaas Maan.