Sean Combs — better known as either P. Diddy, Diddy, Puff Daddy or Puffy — has been in love with Rat Pack-style culture for nearly a decade. “I was watching ‘Ocean’s 11′ and I just couldn’t relate to it,” Diddy told the New York Daily News back in 2005 about the George Clooney-fronted remake. “You have all these black icons, Chris Rock or Chris Tucker in comedy, Denzel Washington and Jamie Foxx in acting, me and Jay-Z in music, what about us? It’s about time to put the greatest black icons in a film together. We’re not running around in ‘do-rags and low riders anymore.” Six years later, Diddy finally has his own ‘Ocean’s 11′ — though it’s just a 30 second vodka commercial, seems partially inspired by ‘The Hangover’ and doesn’t include any of those big names mentioned by the rapper/actor previously.
Released this week is a new ad for CIROC vodka — the alcohol label Diddy owns — that stars Aaron Paul (‘Breaking Bad’), Michael K. Williams (‘Boardwalk Empire,’ ‘The Wire’), Jesse Williams (‘Grey’s Anatomy’), Frank Vincent (‘Goodfellas,’ ‘The Sopranos’) and Puffy himself as a faux Rat Pack tearing through Las Vegas. That means “Luck Be a Lady” as sung by Frank Sinatra, and a bevy of girls in cocktail dresses, led by ‘Entourage’ co-star Dania Ramirez. Exciting! Anthony Mandler does the directing honors — he’s filmed videos for everyone from The Killers to Eminem — but this one certainly could have used the glossy touch of Brett Ratner. Maybe producer Ben Silverman too. Needs more white tigers and decadence.
Watch the video above. Drink responsibly, y’all!
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- george clooney in ciroc commercial